COMM 508 Ben & Jerry's Press Release

Ben & Jerry’s Homemade, Inc.

30 Community Drive, Burlington, VT 05403

Kellie McLaughlin & Max McLenna

802-846-1500

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twitter.com/benandjerrys

February 15^th, 2012 18:00

BEN & JERRY’S TO INTRODUCE NEW FLAVOR – “OCCU-PIE MALT ST.”

Burlington, VT – Have you been watching the news lately? Have you been seeing all those people camping out in tents, protesting for something…but not sure exactly what? Well, wonder no longer! Ben & Jerry’s is pleased to announce a new flavor to its always-growing selection. “Occu-Pie Malt St.” is a new flavor, consisting of graham cracker ice cream, blueberry and cherry swirls, and chocolate malted milk balls!

            Ben & Jerry’s CEO, Jostein Solhein, said, “This flavor was created to represent the American people and their struggle to achieve to achieve the American dream.” This flavor, inspired by the Occupy movements all across the United States of America, is meant to be a delicious reminder of what is trying to be accomplished.

            “Ben & Jerry’s is proud to present Occu-Pie Malt St. in hopes that it will bring about recognition to the Occupy Wall Street movement,” said Solhein. This delicious, inspiring flavor is set to hit shelves late February 2012.

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