Wednesday, February 15, 2012

COMM 508 Newsletter Example

     The above picture is a screengrab of the first page of a newsletter that goes out to commuter students at Western Connecticut State University. I think it is a good example of a newsletter for a number of reasons. First of all, it looks inviting: it is separated into two columns, has a nice blue and gold color scheme (the school's colors), and has pictures. As one begins to read, one notices that the article is written in bullet points, which I think people like to road because they are quick, concise, and to the point. On the left hand side, there are links that are able to be navigated to, straight from the newsletter, which is convenient. There is also a table of contents, so if someone wants to read a specific atricle, they know exactly what page to jump to.
     Throughout the rest of the newsletter there are some items that stand out to me. The use of a lot of pictures is a good idea; it keeps the reader interested and makes the newsletter more attractive. There is a section of the paper with more useful links that students may not be able to find easily. This will help people think of the newsletter when they are looking for something important.
     As far as incorporating some of these ideas into my own newsletter go, the first thing I would want to use is the bulleted style of the article. I think this is a smart way to get your article to a reader; you can fit a lot of information in, and since they are quick blurbs, the reader will not get bored with the article and move on. The use of pictures is always a good idea, and I plan to use them to make my newsletter look appealing to the viewer. Lastly, if my newsletter was going to be electronic, I would definitely make use of a section with important links, and make sure they could all be navigated to. Even if the newsletter was not electronic, I might include that section. Not only will this assist students while they are looking at the newsletter, but if they ever need that link again, and cannot find it, they will come back to the newsletter and remember that it is a helpful tool.


The rest of the newsletter can be found HERE

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